In this episode of the Engaging People Pod, Sedge shares the story of building and scaling her own agency, from landing major clients including Nike and Instagram to growing a team and navigating the challenges of running a high-growth business.
Sedge discusses the realities of entrepreneurship, including cash flow, client retention, hiring, managing growth and the importance of understanding your numbers. She also opens up about taking the business through a private equity process while simultaneously expanding into the US and navigating pregnancy and motherhood.
The conversation explores why Sedge ultimately walked away from the original deal, stepped away from the business she had founded and eventually sold her remaining shares to create a clean break. She reflects on the lessons she learned from the experience, including backing yourself, understanding deal structures and knowing when something is no longer right for you.
Sedge also talks about starting again, investing in new businesses, working as a strategic advisor and building a mentorship programme designed to give entrepreneurs the confidence to start, scale and grow their businesses.
From entrepreneurship and business growth to private equity, business exits, investing, financial planning, leadership, mentorship and building a career around family, this episode offers an honest look at what happens before, during and after building a successful business.